For the last 8 years Brad Paisley and Carrie Underwood have hosted the November CMA Awards. However, year 9 will be something extra special for 2 reasons. First, this is the 50th Anniversary of the annual CMA Awards to be broadcast from Nashville Nov. 2 on ABC-TV. And secondly, 30 country music artists and icons have come together to create a once in a lifetime collaboration called, "Forever Country", which is being described as the "biggest music video in Country Music history." WOW, that's big!
The single was released to radio on September 16 in an unprecedented global event. The goal was to have country radio around the world play "Forever Country" at the exact same time (8:30am EST). Radio stations including RRN were first invited to participate and asked to agree to certain terms. Then upon acceptance, each station was given a passcode and website address. Shortly, before the designated time, the CMA unlocked access to the song on the website. All stations were monitored to insure the song would not be played in advance. An intro by Brad and Carrie preceded the song and then THE BIG REVEAL.
The song included the following award winning artists:
Dolly Parton, Brad Paisley, Carrie Underwood, Faith Hill, Luke Bryant, Tricia Yearwood, Alan Jackson, Miranda Lambert, Eric Churst, Lady A, Jason Aldean, Tim McGraw, Reba McEntire,
Willy Nelson, Kacey Musgraves, Charley Pride, Alabama, Darius Rucker, Rascal Flatts, Blake Shelton, Randy Travis, Dierks Bentley, Brooks and Dunn, Little Big Town, Martina McBride,
Ronny Milsap, George Strait, Brett Eldridge, Vince Gill, Kieth Urban.
Shane McAnally, who has written hit songs for Kenny Chesney, Kacey Musgraves and Luke Bryan, and produced albums for Sam Hunt and Musgraves was given the task of producing this project.
The challenge of melding three iconic country songs – John Denver's "Take Me Home, Country Roads," Dolly Parton's "I Will Always Love You" and Willie Nelson's "On The Road Again" – into one new piece of music to celebrate the 50th anniversary of the Country Music Association Awards, was "a very scary process," McAnally tells PEOPLE. "The responsibility of this feels greater than anything I've done," McAnally says of the project. "I hope this is a great timepiece for the legacy of country music."
“Dancing With the Stars” will show the full “Forever Country” music video on Tuesday, Sept. 20.
Profits from the sales and streaming of "Forever Country" will go toward music education causes supported by the CMA Foundation.
You can hear the entire "Forever Country" song replayed in rotation till Nov 2 by clicking the LISTEN LIVE button on www.RenegadeRadioNashville.com.